Social Media Specialist

Title:                                                    Social Media Specialist

FLSA Classification:                         Hourly Non-Exempt

Department:                                       World Wide Communications

Reports to:                                         Marketing Manager

 

Overall responsibility: The Social Media Marketing Associate is responsible for the conception, planning, creation, follow-through and analysis of social media  including Facebook, YouTube, Instagram, Blogs, and other social media channels to increase awareness, engagement and participant registrations in program of the Option Institute® and Autism Treatment Center of America® including:

Key areas of responsibilities:

  • Oversight of the Autism Treatment Center of America, Option Institute and associated Facebook pages:
    • Updating social media strategies regularly to follow Facebook best practices and changing social media trends
    • Creating engaging posts
    • Training the organization’s staff in Facebook best practices and provide them with regular, timely feedback
    • Maintaining Facebook posting schedule
    • Reviewing pages daily
    • Responding to private Facebook messages and comments on posts, and referring leads to the Program Enrollment Department
    • Facebook ad creation
    • Creating Facebook events
    • Maintaining the organization’s Facebook Groups including accepting new members and monitoring posts for relevance
  • Copy writing, copy editing, content creation, blogging
  • Projects supporting global extension of client base
  • Reporting and analysis of Facebook posts, ads, and page performance
  • Maintaining and following the Option Institute brand and style guide
  • Creating and editing video content using Adobe Premiere
  • Creating and editing animated graphics using Adobe After Effects and various online programs
  • On-site Registration Assistance (minimum of 4 per year)
  • Perform other duties as needed

Qualifications:

  • Bachelor’s degree in related field, and at least two years related work experience, or the equivalent combination of education and experience.
  • Excellent written/verbal and interpersonal communication skills
  • Copy writing/content creation experience for blogging, social media, and web promotions
  • High level of proficiency in MS office-Word, Excel and Outlook.
  • Knowledge of Facebook Insights and Google Analytics
  • Experience using Adobe Creative Suite
  • Excellent working knowledge of social media to support business
  • Outstanding organization skills and ability to multi-task successfully under pressure
  • Exceptional time-management and ability to meet deadlines
  • Ability to work independently, as well as part of a larger team

EOE. To apply please email cover letter and resume to hr@option.org