Training Center for
Personal Growth & Happiness

Invitation to Change

Over the past 35 years, the Option Institute® has helped thousands of people live their very best life – heightening day-to-day happiness, deepening their closest relationships, increasing inner strength and personal effectiveness, and overcoming life’s biggest challenges. Our unique workshops and individual support services have helped people to master issues that have plagued them for years.

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New E-Learning Courses
LIVE via Zoom

Experience our new LIVE dynamic classes without ever having to leave the comfort of your own home. You will learn practical tools to address your own unique challenges, alongside a group of others, who just like you, are dedicated to make meaningful changes now.

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Experienced Teachers & Staff

The Option Institute employs more than seventy full-time staff members. Our staff bring together diverse backgrounds and broad reaching experience within the fields of education, health, human behavior, applied science, the arts, and corporate and entrepreneurial business. Their unique knowledge and expertise help drive our initiatives forward.

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Upcoming Programs


Creating Personal Happiness and Peace of Mind RIGHT NOW

December 8th 9th & 10th, 2021 | Live Session Times: 12 – 2:30pm (UTC‑5)



How to Stay Comfortable in a Challenging World

February 15, 17, 18, 22 & 24th, 2022 | Live Session Times: 12pm – 3:00pm EST (UTC-5)



How to find solid ground in a time of global change

March 22, 24, 25, 29, 31st & April 1st, 2022 | Live Session Times: 12pm – 2:30pm EST (UTC-5)



With Friends. With Family. With Co-Workers. With Significant Others.

April 5th & 7th, 2022 | Live Session Times: 12pm – 2:30pm EST (UTC-5)



Dynamic Graduate Training with Advanced Teachings with the Founders

May 4, 11, 18, 25, June 1, 8, 15, 22nd, 2022 | Live Session Times: 12pm – 3pm EST (UTC-5)



How to Hear Your Own Voice and Make Decisions with Confidence & Clarity

July 6, 8, 13 & 15th, 2022 | Live Session Times: 12pm – 2pm EST (UTC-5)


If there were a Nobel Prize for love, I’d want the Kaufmans to be the first to receive one.

Dr. Wayne Dyer

Author, Excuses Begone!

Barry Neil Kaufman’s work is the science of love, compassion, and insight which will transform the world.

Deepak Chopra

Author, Quantum Healing

The Option Institute programs are life changers. The Option Institute provides a warm, safe place to dive in, explore, and learn to understand who you are, why you do what you do, how to make changes happen in your life, how to love. Everyone can benefit from the universal and timeless messages taught here.

Noreen C.

Nutritionist, Ireland

Coming to Optimal Self-Trust I was at a point in my life where I had some serious decisions to make and a great degree of difficulty in sorting out the best choices to make for myself. Three days into the program, every issue was resolved. I emerged feeling empowered, grounded and filled with energy and love. This program enabled me to sort out some key beliefs for myself, leaving me with a joyful sense of utter happiness and absolute confidence that I will embark on the rest of my life’s wondrous journey, with Optimal Self-Trust, optimal self love, and to really take personal responsibility for all I am and all I do.

Bente Spissoy

Senior Analyst, Norway

I had been depressed for 20 years, with only some minor relief using medications. I was at rock bottom, my marriage had broken up, and I thought and wished that my life was over. I decided to attend an Option Institute weeklong program and did four Option Process® Dialogues right before the program — my depression was already lifting. By the third day of the program when asked about my depression, I calmly exclaimed, ‘What depression!’ This has been the best week of my life.

Tom Cunningham

C.P.A., Virginia

I came to the Option Institute dragging my past and wanting someone to fix me. Each course that I have taken has helped me get in touch with a piece of myself. I am now waving my arms in the air and so happy to be alive knowing that my “fix-it kit” is right inside me! I can take this knowledge with me everywhere I go. Deep, deep gratitude to all the spectacular teachers.

Gerty Handelman

Retired, Canada

Calm Amid Chaos

How to Stay Comfortable in a Challenging World

February 15, 17, 18, 22 & 24th, 2022
Live Session Times: 12pm – 3pm EST (UTC-5)

Imagine… that the unpredictable, ever-changing events happening all around us (that seem chaotic and haphazard,) could be organized (yes, organized) in such a way, that we were able to take in and navigate our way through these events in a loving and grounded way?

Imagine… that we could understand and anticipate these challenging events with a sense of calm, comfort and optimism (yes, optimism?)

Imagine… that even in these extraordinary times (when we are facing risks and restrictions around COVID-19) that we could understand and design our personal experiences and see them as opportunities (yes opportunities?)

Imagine… that the universe is actually benevolent (not malevolent – like it’s out to get us?)

Imagine… we could finally create a core foundation within ourselves… so we are not adrift in an unmanaged universe, but we are self-directed – and we could create our own “true north” and our own guiding principles of operation?

Contact Us

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Or send us a message or question and we will get back to you as soon as we can.


Dear Donor,

Jeannie Reid was searching for answers to the challenges she and her family were facing. Jeannie and her husband Stuart’s son, Carson, had been diagnosed with Pervasive Developmental Disorder, a condition on the Autism spectrum. For Carson that meant being completely involved in obsessive behaviors and only using minimal words to identify objects, as well as frequently and completely melting down.

Soon after, Jeannie found the book, “Son-Rise: The Miracle Continues” and when she read it, she KNEW she had found what she was looking for. She began using some of the Son-Rise techniques described in the book on her own until she was able to come to The Autism Treatment Center of America for the Son-Rise Program Start-Up. As she put into practice what she learned there, Carson’s world was opening up. Today Carson is attending a Montessori school as a 'typical' student and functioning at or above typical grade level, being fully verbal and conversational, and very interested in learning about the world and interacting as much as possible with other people. He is even taking swim lessons at the local YMCA and doing great!

“It has been wonderful to get, and stay connected with other people and Son-Rise parents from all over the world. My son’s progress had already come very far, but now I truly believe we can go all the way!”

Jeannie wrote.

Stuart Reid then attended the Empower Yourself course and brought home a new sense of clarity, balance and personal power. He shared his new empowerment with Jeannie and she in turn gained in confidence, strength and enthusiasm. Their own relationship began to flourish anew, as well. Life-altering changes were happening for Jeannie and her family.

Jeannie journeyed again to Sheffield, this time for the Fearless course at The Option Institute to help her recognize and overcome her personal obstacles. Jeannie wanted to continue her amazing journey as she had found using the techniques she learned in The Son-Rise Program and in Fearless had absolutely changed the lives of everyone in her family.

But, because the Reids’ finances had been seriously stretched by then, their next steps were put on hold. Then an amazing event changed everything. Jeannie’s college roommate and lifelong friend decided to start a Son-Rise Program scholarship fund for people from the Cleveland area. Since then Jeannie has been able to move ahead with her courses, taking Radical Authenticity, Son-Rise Maximum Impact and Son-Rise Wide Awake ... and eventually she became a Certified Group Facilitator.

Jeannie Reid’s story is about wanting BIG and making it happen. She is about to embark on her renewed private practice as an art therapist, and plans to be a super advocate for The Son-Rise Program in her area. Her wonderful new life is a product of her persistence and belief, and of the wheels she helped set in motion for others when her friends learned of how she and her family had been impacted by The Son-Rise Program.

“I know I will be able to give back by helping others, and that will be the top of my personal mountain! Thank you to everyone who donates! You are making a big difference in the world!

Jeannie Reid


Dear Donor

Two years ago, Antonio's kindergarten teacher told us something was not quite right with our little boy. He was not socializing, he somersaulted all the time and hardly spoke at all. At the time I was working for a municipality close to Florence, Italy and basically I had nothing left after seeing to basic necessities.

In the meantime, I looked up Autism with Google and as I was also looking for happiness and personal growth, I was guided to The Option Institute, thence the Autism Treatment Center of America. I read up as much as I could and started trying to apply the “Happiness is a Choice” suggestions. I'm not quite good at it but it has helped me with attitude, and everything else that seemed trying is really different after all this.

When I decided to come for The Son-Rise Program Start-Up, I really had little or no money to pay for it. I spoke to my friends, old and new. My mother helped me, friends I thought couldn't [help] tried their very best and the scholarship did the rest.

What the scholarship did was give a HUGE boost to my fundraising. About six friends contributed the rest, at the travel agency a very kind lady who I may now call a friend helped me some more. I am overwhelmed with gratefulness. Here I am, happy to have attended the Start-Up program and looking forward to learning more and praying to God for guidance.

So the gist of the matter is, I am a happy mum who hopes to implement a wonderful relationship with her child and is riding a not so easy moment with lots of hope in her heart and THANK YOU is not enough for what I feel. I still remember William's words, “If you do what you've always done, you will get what you've always got.” Now I'm trying to do different, bit by bit, day by day. I feel the difference already.

About Antonio ... we are going on with the Italian program and I play with Antonio after school in a quiet room in the house. Knowing what the little guy is exposed to (he's always putting his fingers in his ears and he seems to have problems with too much light in his eyes), I find him very brave as he bears it tolerably. Drums a lot to digest it all.

When we went to the doctor, just weeks after starting the program at home, she told me that she found him more attentive. His attention span has increased. He is also tagging or pulling at one's arm when looking for attention. The child psychologist last Saturday reported the same thing and what's more, my son has always required that I enter the room, hence assisting in every session. Well, this time he went in along with the doctor and told me, “See you later.”

At school, his teacher who speaks English as well, read up and watched my DVD (Kyle’s Journey, Jade and “I want my little boy back”). Now she's changing, bit by bit and I do appreciate that very much. He seems to be OK with her and actually sent me away from class this morning, again telling me, “See you later.”

He is now ONE HUGE GREENLIGHT and I'm hoping to be able to really have volunteers (still looking), raise funds and settle down to business.

God bless,



Dear Donor,

I am the mother of three children, all on the Autism Spectrum. Before I heard of the Son-Rise Program and the Option Institute, I was a desperate, angry and depressed person…. I was on Anti-depressants, sleeping multiple hours of the day, and for a period of time, using alcohol to run away from my pain.

Then I heard of the Son-Rise Program. I called to find out more about it and thought “this if for me!” But I could not afford it. You see raising one child with Autism is very expensive but raising three is just outrageously expensive with all the therapies and dietary interventions that we were doing.

But I was offered a full scholarship to the SRSU program. I have since attended all of the Son-Rise Programs and many of the Personal Growth programs offered by the Option Institute.  Each time I have been given a scholarship and each time I go I learn more about who I am and I change for the better each and every time.  Because of your most generous support, my children are recovering from Autism, I have found happiness in my life!  I am no longer on anti-depressants and I have so much more energy.

YOU are the reason that my family is in recovery. It is because of YOU that my oldest son now is enjoying school.  YOU are the reason my second son is speaking. YOU are the reason my daughter is no longer as rigid and controlling as she once was.  Thank you does not even begin to cover how much gratitude I have for you.  I thank God every day for you and I do not even know you.

Please know that you are changing lives with your donation to ATCA and the OI.  It is because of you that every day people are getting the help that they need. Thank you, thank you and thank you!

With so much love,

Kerry Rihtar