Training Center for
Personal Growth & Happiness

Invitation to Change

Over the past 35 years, the Option Institute® has helped thousands of people live their very best life – heightening day-to-day happiness, deepening their closest relationships, increasing inner strength and personal effectiveness, and overcoming life’s biggest challenges. Our unique workshops and individual support services have helped people to master issues that have plagued them for years.

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Take a DRONE Tour of Our Campus

Enjoy a DRONE tour of our pastoral 100-acre campus nestled in the beautiful Berkshires of western Massachusetts. Our property offers trail hikes, waterfalls, wildlife, woodlands, elegant sunrises and breathtaking vistas.

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Experienced Teachers & Staff

The Option Institute employs more than seventy full-time staff members. Our staff bring together diverse backgrounds and broad reaching experience within the fields of education, health, human behavior, applied science, the arts, and corporate and entrepreneurial business. Their unique knowledge and expertise help drive our initiatives forward.

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Upcoming Featured Program

Inner Strength Boot Camp

Ultimate Training for Unshakable
Emotional Well-Being

March 8 – 17, 2020

Welcome to the fitness program for your heart, mind, and
emotional well-being. We’re all familiar with the term “boot camp.” An intensive, no-holds-barred, all-out, 8-cylinder experience where participants walk through the fires of deep personal challenge. And, in the end, they have rebuilt themselves into something – someone – vastly stronger and more powerful.

Inner Strength Boot Camp takes this concept deeper. In truth, we can go through an “outer” strength boot camp, but no amount of physical exercise prepares us for the heavy lifting we face in our lives – financially, with our health, in our relationships, and within our careers

Upcoming Featured Program


Move Past Your Fears

April 13 – 17, 2020

Most discomfort can be traced back to fear, whether it’s fear of pain, rejection, failure, punishment, or loss. Perhaps you have daily, crippling fear and the world seems like a scary and dangerous place. Or perhaps, like many of us, fear only crops up in certain situations. No matter your level of fear, the bottom line is this: fear gets in the way of you being happy and healthy, and undermines your ability to be effective in your relationships, at work, and more.

People may tell you that fear is inevitable or even necessary in order to take care of yourself. In this course, we’ll show you that while fear is, indeed, a way you take care of yourself, it’s neither inevitable nor necessary, and certainly not the most effective way to do so! We’ll teach you tools and techniques that enable you to easily dissolve your fears and keep from having them in the first place! You’ll approach life with comfort and confidence, and experience a sense of personal empowerment and ease.

BOGO – Buy One, Get One ½ off – Call 413-229-2100 for offer


If there were a Nobel Prize for love, I’d want the Kaufmans to be the first to receive one.

Dr. Wayne Dyer

Author, Excuses Begone!

Barry Neil Kaufman’s work is the science of love, compassion, and insight which will transform the world.

Deepak Chopra

Author, Quantum Healing

The Option Institute programs are life changers. The Option Institute provides a warm, safe place to dive in, explore, and learn to understand who you are, why you do what you do, how to make changes happen in your life, how to love. Everyone can benefit from the universal and timeless messages taught here.

Noreen C.

Nutritionist, Ireland

Coming to Optimal Self-Trust I was at a point in my life where I had some serious decisions to make and a great degree of difficulty in sorting out the best choices to make for myself. Three days into the program, every issue was resolved. I emerged feeling empowered, grounded and filled with energy and love. This program enabled me to sort out some key beliefs for myself, leaving me with a joyful sense of utter happiness and absolute confidence that I will embark on the rest of my life’s wondrous journey, with Optimal Self-Trust, optimal self love, and to really take personal responsibility for all I am and all I do.

Bente Spissoy

Senior Analyst, Norway

I had been depressed for 20 years, with only some minor relief using medications. I was at rock bottom, my marriage had broken up, and I thought and wished that my life was over. I decided to attend an Option Institute weeklong program and did four Option Process® Dialogues right before the program — my depression was already lifting. By the third day of the program when asked about my depression, I calmly exclaimed, ‘What depression!’ This has been the best week of my life.

Tom Cunningham

C.P.A., Virginia

I came to the Option Institute dragging my past and wanting someone to fix me. Each course that I have taken has helped me get in touch with a piece of myself. I am now waving my arms in the air and so happy to be alive knowing that my “fix-it kit” is right inside me! I can take this knowledge with me everywhere I go. Deep, deep gratitude to all the spectacular teachers.

Gerty Handelman

Retired, Canada

Upcoming Programs

Inner Strength Boot Camp

March 9 – 20, 2020



April 13 – 17, 2020


Wide Awake

April 26 – May 1, 2020



May 17 – 22, 2020


Wake Up!
With Bears & Samahria

June 14 – 19, 2020


Greatest Hits

July 12 – 17, 2020


Contact Us

Call MeRequest Info

Or send us a message or question and we will get back to you as soon as we can.


BOGO – Buy One, Get One ½ off

Wake Up! With Bears & Samahria
June 14 - 19, 2020
Offer expires Feb 24th, 2020.

Call to Register: 413-229-2100

When you register for Wake Up! With Bears & Samahria at full price, you will receive a second Fearless program for 1/2 price. Discount only valid when both programs are booked at the same time.