The following guidelines govern the usage and presentation of the Title and Trademarks (and, when authorized by written permission of the Institute, the Protected Names and Intellectual Property):
A. References to the Institute may be made in the following ways: (i) The Option Institute; (ii) The Institute (used only after fully referencing The Option Institute); (iii) The Option Institute International Learning & Training Center (use “&” not “and”); (iv) Option Institute (used only as a possessive modifier as in “Option Institute trademarks”).
B. The Institute shall not be referenced as “Option” or “Option Philosophy”.
C. On print, electronic, web and other media, including business cards, attribution shall be made in the following ways: (i) The title “Option Process® Mentor-Counselor” or “Option Process® Mentor” shall be used; (ii) Reference and, where applicable, an active link to www.option.org; (iii) indication of “Certified by The Option Institute International Learning & Training Center, Sheffield, MA, 01257, USA www.option.org Tel: +1-413-229-2100; (iv) reference to Happiness Is A Choice by Barry Neil Kaufman and reference to PowerDialogues by Barry Neil Kaufman. Please also feel free to reference any other books by Barry Neil Kaufman or Option Institute DVDs, CDs, and videos. The Institute shall make available to me graphic files of approved logos, book photos and descriptions to aid me in preparing my print and electronic promotional material and website.
D. Registered Trademarks: The registered trademark symbol is the ® that appears after a registered name such as The Option Process®. When permitted for use, registered Institute trademarks must be used consistently in order to preserve the integrity of these trademarks.
E. Copyright: Any material used must attribute copyright cited on those materials. Such materials might include works by the Institute including all marketing materials and communications, e-mails, advertisements, website copy, blog posts, Facebook and web posts, CDs, DVDs, etc; all Works by Barry Neil Kaufman; all Works by Samahria Lyte Kaufman; all Works by Raun K. Kaufman; all Works by Kate C. Wilde; and reprints from Published works of Barry Neil Kaufman and Samahria Lyte Kaufman.
F. Titles of Books, Videos & Audio Tapes/CDs: References to titles of books, video and audio tapes/CDs belonging to the Institute, Barry Neil Kaufman, Samahria Lyte Kaufman, Kate C. Wilde and/or Raun K. Kaufman must appear in italic or bold italic type. Book titles must always be in italic type if they appear in a sentence of plain type. If the text, however, is in italic type, the title must appear in plain type. The first letter of each word in a title must be capitalized. Ex. Happiness Is A Choice; Power Dialogues; To Love Is To Be Happy With; Giant Steps; and Autism Breakthrough.
A. Confidential Information: Throughout the Training Program and while my Certification is effective, the Institute may entrust me with and grant me access to certain trade secrets and confidential business information of the Institute (the “Confidential Information”). The Confidential Information includes, but is not limited to, the Institute’s works of authorship; its services and programs; plans; proposals; fees; contributions to the Institute; research work; documentation, know-how, and other information concerning the Institute’s business and clients; teaching designs; lesson plans; personal information concerning the Institute’s officers, directors, employees, clients, prospective clients, and donors; the Institute's research and development plans and activities; business information; the identities, needs and requirements of the Institute’s clients, donors and vendors; the Institute’s pricing policies; the Institute's business plans and strategies; the Institute's marketing plans and strategies, personnel information, and financial information regarding the Institute. The development or acquisition of such Confidential Information is the result of great effort and expense by the Institute, and the unauthorized disclosure or use of the Confidential Information would cause the Institute irreparable harm.
B. Use of Training Program Materials, Protected Names and Intellectual Property: I agree that, in no event, shall I use Training Program Materials, including class materials, program titles, meditations or any class curriculum, for anything other than my own personal education. I understand that I am encouraged to reference the Protected Names, the Intellectual Property and the concepts of The Option Process® for purposes of recommending that people attend Institute programs. If I do so, I agree to clearly indicate the Institute as the source and shall credit the Institute, Barry Neil Kaufman, Samahria Lyte Kaufman and/or Raun K. Kaufman, as applicable, along with the source from which any material is cited. Other than the Training Program Materials, I am authorized to re-sell or give away any original Institute CDs, DVDs, books and/or audio tapes that I have purchased directly from the Institute, and I agree that I shall not copy such materials. Other than as set forth in this agreement or with the express written consent of the Institute, I agree not to use or reference the Training Program Materials, the Protected Names and/or the Intellectual Property in any way, including but not limited to in promotional or educational materials, in any paper or electronic materials, media, forums, or platforms of any kind, including but not limited to the internet, blogs, social networking sites, and including but not limited to any internet search-related tags, meta-tags, or keywords. I further agree that I shall not use the Training Program Materials, the Protected Names and/or the Intellectual Property in any way that confuses their meaning, use or ownership and that they are proprietary or confidential information that belongs exclusively to the Institute or its Founders and is protected by applicable copyright, trademark, trade secret, patent or other proprietary rights and laws. I understand and agree that I am not authorized to reproduce, republish, distribute, transmit, modify, sell or otherwise use the Training Program Materials, the Protected Names, and/or the Intellectual Property, or to create derivative works based on them, in whole or in part, without the Institute’s express written authorization. Without limiting the foregoing, I am not authorized to use the Training Program Materials, the Protected Names, and/or the Intellectual Property in order to gain a competitive advantage for marketing purposes (including third-party solicitations), to harass, abuse or harm others, or in a way that otherwise exceeds the scope of my authorized use for participation in the Training Program. I shall not copy, republish, frame, modify, rent, lease, loan, sell, assign, distribute, license, sublicense, reverse engineer, download, transmit, or create derivative works based on The Son-Rise Program®, The Option Process®, Autism Treatment Center of America®, Option Institute®, its website, its materials, or its services or their selection and arrangement, without first obtaining express permission to do so from the Institute in writing.
I have read, understood, and agree with the foregoing.