Mentor Certification

Master the Art & Science of Personal Transformation

Here’s a brief overview:
The Option Process® Mentor-Counselor Certification has been called the ‘ultimate personal growth training program’… Why? This training is a deep-dive into the mastery of the Option Process® Dialogue, to the point where you will go even beyond the skill of asking the most effective questions. This training will give you the ability to ‘live and breathe’ the principles as a way of life.

By Application Only – click here to speak to one of our Senior Program Advisors


Which Mountain will you climb?

Mentor Certification

Pathway #1: Your Personal Summit

  • Do the “Mount Everest” version of Self Mastery.
  • Master the Option Process Mentor attitude – being fully loving, non-judgmental and present with yourself and others.
  • Become a champion of self-awareness – so that you can radically change and re-invent yourself to be the person you’ve always dreamed of being.
  • Become a powerful support system for those you love and care about.

Pathway #2: Professional Enhancement Summit

  • Attain certification level of the Option Process Dialogue.
  • Enhance your capacity and effectiveness as a helping professional.
  • Improve your work environment and productivity – by using the Option Process Mentor skills and attitude with those you supervise.
  • Have an accredited certification program with the International Authority for Professional Coaching & Mentoring (IAPCM) on your professional profile.

In Mentor Certification you’ll learn how to:

  • Employ a highly respectful, effective system of questions specifically designed to transform discomfort, distress, and self-limiting behaviors.
  • Gain (or help someone else gain) personal clarity, comfort, and self-empowerment.
  • Master a nonjudgmental and nondirective attitude that establishes an ideal environment for another to explore their emotional discomfort.
  • Help clients, colleagues and friends uncover and change their beliefs, and through doing so, change the way they act and feel.
  • Dismantle your personal limitations and self-judgments to build a strong, consistent loving attitude.
  • Refine your listening abilities to clearly discern the limiting and judgmental beliefs of another person.


By Application Only – click here to speak to one of our Senior Program Advisors


The Core of What we Teach

A letter from the Co-Founder of the Option Institute – Barry Neil Kaufman

“At the Option Institute, we teach people unique and practical tools to build the life experience they desire. How?
“It begins with a radical departure from everything we’ve been taught. Many of us have heard of the popular psychological model of stimulus-response. The dog barks, I get scared. My friend compliments me, I feel happy. This model has helped spawn a culture where we see our emotions and experiences as being caused by people and events around us. As a result, we often try to change our circumstances and the people around us so that we can feel good or, at least, not feel bad. stimulus_response “This approach leaves most of us feeling like victims. We believe that if we could just get our loved ones to treat us right, or our finances to increase, or the roads to be traffic-free, we would feel better. But there’s always something else. Even without major life events such as divorce, bankruptcy, illness or loss of a loved one, many of us experience deep distress and discomfort.   “The Option Institute modifies the stimulus-response paradigm with a simple twist. We introduce a third component: BELIEF. Every stimulus that elicits a response from us is first filtered and processed by one or more beliefs. As our beliefs change, so do our responses and experiences. This simple shift changes everything in our lives, moving us from the passenger’s seat into the driver’s seat. We call this new paradigm the Happiness GPS® because it helps you identify where you are and allows you to navigate to where you want to go (In terms of your own happiness and emotional well-being).

    “For instance, two parents watching their daughter getting married can have different experiences – one is happy and the other is distressed. How do we explain two people witnessing the same event (the same stimulus) having diametrically opposed responses? Simple – each one holds different beliefs that filter their experience of the wedding. One sees it as wonderful – believing that their daughter will be happy and the family will grow. The other sees it as terrible – believing they are losing their daughter and that they will be lonely without her. This simple illustration is a microcosm of the myriad ways our beliefs determine every response, from joy to anger, from kissing to shouting.   “The good news is: our beliefs are changeable. Our experience with thousands of people from across the globe has shown us that, when people use the tools that we provide, known collectively as The Option Process, they are able to uncover the beliefs fueling their responses and the underlying reasons for their beliefs. Moreover, they are able to change the beliefs that may be generating unhappiness, dysfunctional relationships or ineffective behaviors.   “In our highly interactive courses, we help people address ongoing challenges, find peace with catastrophic events, build more satisfying relationships and become efficient and effective at achieving their desires and dreams. We believe that the most effective way to help people change is to provide them with tools and opportunities to change, in an environment where they are completely accepted as they are, whether or not they change. We are happy to be, for many, the one place in the world where they can find just that.” Sincerely,
(Barry Neil Kaufman), Co-founder of the Option Institute and Autism Treatment Center of America  

Learn more about What we Teach.

Using the Happiness GPS®


Happiness I.Q.®

Definition: The measurement of a person’s capacity to choose emotional comfort and happiness irrespective of the stimulus. Happiness I.Q. is determined by core belief structures about ourselves and our ability to decide how we feel and what we think.

Low Happiness I.Q. Beliefs:

  • I can’t choose how I feel. It depends on what happens (the stimulus).
  • I have to be unhappy, angry, worried, or upset in order to do what it takes to take care of myself, my child, etc.
  • It’s only human to get unhappy when things don’t go the way I want.
  • My mind just does what it does and thinks what it thinks. I can’t control it.
  • I am how I am. I have a limited capacity to change.

High Happiness I.Q. Beliefs:

  • How I feel isn’t determined by what happens (the stimulus), but by my beliefs about what happens.
  • I don’t need to get unhappy, angry, worried, or upset in order to take care of myself, my child, etc.
  • There isn’t one predetermined “human” way to respond to things. I respond the way I want to respond,
  • I am the pilot of my mind and the creator of my thoughts and beliefs.
  • Since I decide who and how I am, and since I can always make new decisions,

Option Process® Dialogue: Introductory Questions to raise your Happiness I.Q.®

  1. What is the stimulus?
  2. How do I feel about the stimulus?
  3. Why do I feel this way?
  4. What is my belief?
  5. Why do I believe that?
  • All beliefs are changeable.
  • Use the above questions to help yourself uncover your beliefs. Ask yourself these questions in the most caring and accepting way possible.
  • Uncover the belief and choose whether you want to continue to hold it or change it for a new belief.
  • Change the belief and you change the feeling.

Read Reviews of this program.
Read Reviews of this program’s teachers.

Dear Bears, Samahria, Raun, Beverly and Clyde, Stan, and of course, Zoe! I thought I would write notes of thanks to each of you, but as I think of one, I think of all. There is love and power in the group you have created. You are all so passionately and perfectly living ‘The Option Attitude’, teaching through your living example and your superb execution of the Option Process® Dialogue, so the laser sharp clarity, powerful commitment and conviction of the group have become so much greater than the sum of its parts – a force of nature that I celebrate in love. My wildest dreams could not have hinted at the bigness of the gift I gave myself in participating in the Mentor Certification program you so lovingly created. I’ve never been happier! From the moment I left the Option Institute after graduation, you have been in my thoughts. Each of you, all of you, every morning as I open my eyes in gratitude for another day to joyfully play in. Every morning as I ask myself what my intention is, I think of you. Throughout my day as I check in to see how accepting and happy I am with myself and the world around me, I think of you. If my answer is ‘yes’, I’m living my intention. If my answer is ‘no’, a quick question of ‘what do I want more – the unhappiness or whatever it is that I’m using the unhappiness to get?’, has become my quick-draw tool of choice to help me crystallize and go after what I want. I embrace you throughout my travels beautifully wrapped in the sublime glow of your smiles, words and footsteps. Yes, yeah, yippy, thank you, each of you, all of you!

– Roe Dibona, Restaurant Manager & Certified Option Process Mentor/Counselor, New Jersey

What Can You Do After Certification?

As a certified Option Process Mentor, you can:
  • Help others using the same process and philosophy that has helped thousands to transform their lives
  • Enhance your career with a wealth of new tools and skills
Many helping professionals, teachers, managers and consultants have taken their careers to new levels with the skills and attitudinal techniques acquired in Mentor Certification. Professional areas enhanced by the Option Process Dialogue include:
AdvocacyCounseling with Juvenile & Adult OffendersMergers & Acquisitions
Aging / GerontologyCrisis InterventionNursing
Assessment and TestingExecutive CoachingPsychiatric Nursing
Athletic CoachingFamily AbusePersonal Coaching
Bereavement CounselingGuidance CounselingPhysician
Career CounselingHealth CounselingPsychology
Case ManagementHospice CarePsychotherapy
Child AbuseLife CoachingChildren & Adolescents
Medical ProfessionalsManaged CareSchool Counseling
Community & Agency CounselingManagement/AdminSocial Work
Conflict ResolutionMarriage & Family CounselingSpecial Needs
Corporate IntegrationMediationSubstance Abuse Counseling
Union Representatives

Contact Us

Call Me

Or send us a message or question and we will get back to you as soon as we can.



PRE-REQUISITES for attending Advanced Power Dialogues are:

  • Completion of The Option Institute’s PowerDialogues program.
  • If it’s been more than 5 years since you attended PowerDialogues, please call 413-229-2100 to discuss options.

NOTE: Attendance of live sessions via Zoom are required to complete this course.

Please note, this is a per-person registration


Dear Donor,

Jeannie Reid was searching for answers to the challenges she and her family were facing. Jeannie and her husband Stuart’s son, Carson, had been diagnosed with Pervasive Developmental Disorder, a condition on the Autism spectrum. For Carson that meant being completely involved in obsessive behaviors and only using minimal words to identify objects, as well as frequently and completely melting down.

Soon after, Jeannie found the book, “Son-Rise: The Miracle Continues” and when she read it, she KNEW she had found what she was looking for. She began using some of the Son-Rise techniques described in the book on her own until she was able to come to The Autism Treatment Center of America for the Son-Rise Program Start-Up. As she put into practice what she learned there, Carson’s world was opening up. Today Carson is attending a Montessori school as a 'typical' student and functioning at or above typical grade level, being fully verbal and conversational, and very interested in learning about the world and interacting as much as possible with other people. He is even taking swim lessons at the local YMCA and doing great!

“It has been wonderful to get, and stay connected with other people and Son-Rise parents from all over the world. My son’s progress had already come very far, but now I truly believe we can go all the way!”

Jeannie wrote.

Stuart Reid then attended the Empower Yourself course and brought home a new sense of clarity, balance and personal power. He shared his new empowerment with Jeannie and she in turn gained in confidence, strength and enthusiasm. Their own relationship began to flourish anew, as well. Life-altering changes were happening for Jeannie and her family.

Jeannie journeyed again to Sheffield, this time for the Fearless course at The Option Institute to help her recognize and overcome her personal obstacles. Jeannie wanted to continue her amazing journey as she had found using the techniques she learned in The Son-Rise Program and in Fearless had absolutely changed the lives of everyone in her family.

But, because the Reids’ finances had been seriously stretched by then, their next steps were put on hold. Then an amazing event changed everything. Jeannie’s college roommate and lifelong friend decided to start a Son-Rise Program scholarship fund for people from the Cleveland area. Since then Jeannie has been able to move ahead with her courses, taking Radical Authenticity, Son-Rise Maximum Impact and Son-Rise Wide Awake ... and eventually she became a Certified Group Facilitator.

Jeannie Reid’s story is about wanting BIG and making it happen. She is about to embark on her renewed private practice as an art therapist, and plans to be a super advocate for The Son-Rise Program in her area. Her wonderful new life is a product of her persistence and belief, and of the wheels she helped set in motion for others when her friends learned of how she and her family had been impacted by The Son-Rise Program.

“I know I will be able to give back by helping others, and that will be the top of my personal mountain! Thank you to everyone who donates! You are making a big difference in the world!

Jeannie Reid


Dear Donor

Two years ago, Antonio's kindergarten teacher told us something was not quite right with our little boy. He was not socializing, he somersaulted all the time and hardly spoke at all. At the time I was working for a municipality close to Florence, Italy and basically I had nothing left after seeing to basic necessities.

In the meantime, I looked up Autism with Google and as I was also looking for happiness and personal growth, I was guided to The Option Institute, thence the Autism Treatment Center of America. I read up as much as I could and started trying to apply the “Happiness is a Choice” suggestions. I'm not quite good at it but it has helped me with attitude, and everything else that seemed trying is really different after all this.

When I decided to come for The Son-Rise Program Start-Up, I really had little or no money to pay for it. I spoke to my friends, old and new. My mother helped me, friends I thought couldn't [help] tried their very best and the scholarship did the rest.

What the scholarship did was give a HUGE boost to my fundraising. About six friends contributed the rest, at the travel agency a very kind lady who I may now call a friend helped me some more. I am overwhelmed with gratefulness. Here I am, happy to have attended the Start-Up program and looking forward to learning more and praying to God for guidance.

So the gist of the matter is, I am a happy mum who hopes to implement a wonderful relationship with her child and is riding a not so easy moment with lots of hope in her heart and THANK YOU is not enough for what I feel. I still remember William's words, “If you do what you've always done, you will get what you've always got.” Now I'm trying to do different, bit by bit, day by day. I feel the difference already.

About Antonio ... we are going on with the Italian program and I play with Antonio after school in a quiet room in the house. Knowing what the little guy is exposed to (he's always putting his fingers in his ears and he seems to have problems with too much light in his eyes), I find him very brave as he bears it tolerably. Drums a lot to digest it all.

When we went to the doctor, just weeks after starting the program at home, she told me that she found him more attentive. His attention span has increased. He is also tagging or pulling at one's arm when looking for attention. The child psychologist last Saturday reported the same thing and what's more, my son has always required that I enter the room, hence assisting in every session. Well, this time he went in along with the doctor and told me, “See you later.”

At school, his teacher who speaks English as well, read up and watched my DVD (Kyle’s Journey, Jade and “I want my little boy back”). Now she's changing, bit by bit and I do appreciate that very much. He seems to be OK with her and actually sent me away from class this morning, again telling me, “See you later.”

He is now ONE HUGE GREENLIGHT and I'm hoping to be able to really have volunteers (still looking), raise funds and settle down to business.

God bless,



Dear Donor,

I am the mother of three children, all on the Autism Spectrum. Before I heard of the Son-Rise Program and the Option Institute, I was a desperate, angry and depressed person…. I was on Anti-depressants, sleeping multiple hours of the day, and for a period of time, using alcohol to run away from my pain.

Then I heard of the Son-Rise Program. I called to find out more about it and thought “this if for me!” But I could not afford it. You see raising one child with Autism is very expensive but raising three is just outrageously expensive with all the therapies and dietary interventions that we were doing.

But I was offered a full scholarship to the SRSU program. I have since attended all of the Son-Rise Programs and many of the Personal Growth programs offered by the Option Institute.  Each time I have been given a scholarship and each time I go I learn more about who I am and I change for the better each and every time.  Because of your most generous support, my children are recovering from Autism, I have found happiness in my life!  I am no longer on anti-depressants and I have so much more energy.

YOU are the reason that my family is in recovery. It is because of YOU that my oldest son now is enjoying school.  YOU are the reason my second son is speaking. YOU are the reason my daughter is no longer as rigid and controlling as she once was.  Thank you does not even begin to cover how much gratitude I have for you.  I thank God every day for you and I do not even know you.

Please know that you are changing lives with your donation to ATCA and the OI.  It is because of you that every day people are getting the help that they need. Thank you, thank you and thank you!

With so much love,

Kerry Rihtar