Whether you’re just getting acquainted with the Option Institute and our teachings or are simply looking to expand your knowledgebase, we have a wealth of resources available to offer you. Our books, CDs and DVDs contain topics covered in our programs including our ground-breaking work with autism. If you’ve already attended a program at the Option Institute, you’ll find these materials provide an ideal way to keep yourself “in the attitude” throughout your daily life.


prcdostpOptimal Self-Trust – Make Choices with Absolute Confidence

Having trouble making decisions? Does each option seem to have only negative outcomes? Do you constantly ask yourself “am I making a mistake?” Your inner voice can be a source of incredible strength, wisdom and guidance – but only if you hear it! Too often, our inner voice is drowned out by anxiety, self-doubt and fear. In this CD, through the experiences of participants, you’ll find out how to increase the volume of your inner voice, drown out the fear and confusion, and make decisions and charge ahead in life with a sense of rock-solid self-trust and excitement!


prcdpodiPower Dialogues – The Unlimited Power of A Question

This CD is the perfect introduction to the concepts behind and the concrete tools of PowerDialogues, the ultimate system for personal change. Through the examples of actual class participants, you’ll discover why we react the way we do to the world around us, learn how to get to the underlying beliefs causing that reaction, and find out that we are in charge of those beliefs and can change them anytime we want. PowerDialogues is the tool that gives us that potent pathway to change.

prcdfearFearless – Become A Hero In Everyday Life

Fear is the greatest single obstacle to living a happy, loving life full of freedom and fun. It saps our ability to make decisions, move forward, or reach for the things that we want from our life. It sabotages relationships and careers. Contrary to what we are told, fear is not an instinct. It’s something we produce and we control, and therefore something we can do away with. This 2 CD set, pulled from the dynamic interactions of actual class members, will teach you the anatomy of fear, why we use it, and the tools to let it go. Free from fear, you’ll be able to go after the things you want in life with comfort and joy!

prcdexwoExceptional Woman – You … Without Apology

Being exceptional has never been easier–or more exciting! The four lectures on this CD, delivered by Exceptional Woman teachers, provide core perspective on how to live an extraordinary life as a woman, full of passion, strength and brilliance every single day.


prcdnevsNeverSettle Singles – A Radical Solution for Singles

You want to find the relationship of your dreams, but sometimes the world of a single person feels more like a nightmare, fraught with game-playing, inauthenticity, and wasted time. Get ready to change all that! This fast-paced seminar will give you the tools to find out quickly if someone fits what you’re looking for, to let them go with love if they’re not, and to negotiate the dating and relationship world with ease and comfort, so that you’ll never settle until you get that relationship of your dreams.

prcdcacaCalm Amid Chaos – An Unshakable Foundation for a Turbulent World

From losing your job, to a friend diagnosed with cancer, to the collapse of the housing market, to earthquakes in Asia, to a bombing in Barcelona – the world can seem chaotic, overwhelming, unfair. This 2 CD set will show you that it need not be. In it, you are introduced to the Intellegrid, a system of interlocking beliefs that enable you to quickly and easily make sense of seemingly senseless events, so that you can stand comfortably and move forward effortlessly in the face of adversity and challenge.

prcdemyoEmpower Yourself – Going For (and Getting) What You Want

Author, mentor and group facilitator Barry (Bears) Neil Kaufman leads participants through a moving, interactive adventure on the road to personal empowerment. From the concept of living unrealistically, to detaching from other’ expectations, to the six key principles of an empowered person, Bears outlines beliefs to adopt and steps to take to live a truly empowered life.

prcdradaRadical Authenticity – Never Hide Again

Living a life of constantly creating an image of yourself in order to fulfill others’ expectations of you not only takes a tremendous amount of energy, it also creates stress and fear within you. Wouldn’t it be great to simply be yourself without worrying what someone else thinks? Think of all the relief and strength that would bring! Well now you can have exactly that. This 3 CD set, using dynamic, in-class interactions, gives you simple, concrete tools to remove your shackles, drop the image, and live as the person you truly are, all without fear or regret.

prcdcocoCouples Course – Rev Up Your Relationship

Whether your relationship is facing challenges and you want to get it back to where it once was or it’s already good and you want to make it great, this 3 CD set has all the tools to revitalize and enrich your relationship. Through teachings and through the examples of the workshop participants themselves, you’ll find how eliminate the blame-game, increase the depth and effectiveness of your communication, and bring your relationship to a whole new level of joy, love, passion, and fun!

prcdpaprParenting Protocol – Love, Guide, Let Go

Does it seem at times that the challenges of parenting bring frustration and unhappiness where you would like to feel love? Are your relationships with your children good, but you want to make them great? Then this comprehensive 5 CD set is what you’ve been looking for. In it you’ll find tool after tool for creating deep, loving, fun relationships with your children, through instruction by The Option Institute teaching staff and the real-life examples of the workshop participants. A must-have for any parent.

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The Option Institute and its teachers have had the honor to present programs (during the last four decades) that explore the attitudes and beliefs we have (and may want to change) and to help program participants find their own answers to questions about relationships, careers, family challenges and health issues. Our new program, Health & Healing: Navigating Life’s Health Challenges (formerly '5 Days to Live') , focuses on navigating significant health challenges and decision-making with greater ease, clarity, and clear purpose.

We are not a medical facility and we do not dispense any medical advice. We have and would always guide our program participants, to consult with their doctors, healthcare providers, and family members in making medical decisions for themselves and those they love. Neither Mass General Hospital nor any member of its medical staff endorses any program being offered by the Option Institute and its teachers.

NOTE: Attendance of live sessions via Zoom are required to complete this course.

Please note, this is a per-person registration



PRE-REQUISITES for attending Advanced Power Dialogues are:

  • Completion of The Option Institute’s PowerDialogues program.
  • If it’s been more than 5 years since you attended PowerDialogues, please call 413-229-2100 to discuss options.

NOTE: Attendance of live sessions via Zoom are required to complete this course.

Please note, this is a per-person registration


Dear Donor,

Jeannie Reid was searching for answers to the challenges she and her family were facing. Jeannie and her husband Stuart’s son, Carson, had been diagnosed with Pervasive Developmental Disorder, a condition on the Autism spectrum. For Carson that meant being completely involved in obsessive behaviors and only using minimal words to identify objects, as well as frequently and completely melting down.

Soon after, Jeannie found the book, “Son-Rise: The Miracle Continues” and when she read it, she KNEW she had found what she was looking for. She began using some of the Son-Rise techniques described in the book on her own until she was able to come to The Autism Treatment Center of America for the Son-Rise Program Start-Up. As she put into practice what she learned there, Carson’s world was opening up. Today Carson is attending a Montessori school as a 'typical' student and functioning at or above typical grade level, being fully verbal and conversational, and very interested in learning about the world and interacting as much as possible with other people. He is even taking swim lessons at the local YMCA and doing great!

“It has been wonderful to get, and stay connected with other people and Son-Rise parents from all over the world. My son’s progress had already come very far, but now I truly believe we can go all the way!”

Jeannie wrote.

Stuart Reid then attended the Empower Yourself course and brought home a new sense of clarity, balance and personal power. He shared his new empowerment with Jeannie and she in turn gained in confidence, strength and enthusiasm. Their own relationship began to flourish anew, as well. Life-altering changes were happening for Jeannie and her family.

Jeannie journeyed again to Sheffield, this time for the Fearless course at The Option Institute to help her recognize and overcome her personal obstacles. Jeannie wanted to continue her amazing journey as she had found using the techniques she learned in The Son-Rise Program and in Fearless had absolutely changed the lives of everyone in her family.

But, because the Reids’ finances had been seriously stretched by then, their next steps were put on hold. Then an amazing event changed everything. Jeannie’s college roommate and lifelong friend decided to start a Son-Rise Program scholarship fund for people from the Cleveland area. Since then Jeannie has been able to move ahead with her courses, taking Radical Authenticity, Son-Rise Maximum Impact and Son-Rise Wide Awake ... and eventually she became a Certified Group Facilitator.

Jeannie Reid’s story is about wanting BIG and making it happen. She is about to embark on her renewed private practice as an art therapist, and plans to be a super advocate for The Son-Rise Program in her area. Her wonderful new life is a product of her persistence and belief, and of the wheels she helped set in motion for others when her friends learned of how she and her family had been impacted by The Son-Rise Program.

“I know I will be able to give back by helping others, and that will be the top of my personal mountain! Thank you to everyone who donates! You are making a big difference in the world!

Jeannie Reid


Dear Donor

Two years ago, Antonio's kindergarten teacher told us something was not quite right with our little boy. He was not socializing, he somersaulted all the time and hardly spoke at all. At the time I was working for a municipality close to Florence, Italy and basically I had nothing left after seeing to basic necessities.

In the meantime, I looked up Autism with Google and as I was also looking for happiness and personal growth, I was guided to The Option Institute, thence the Autism Treatment Center of America. I read up as much as I could and started trying to apply the “Happiness is a Choice” suggestions. I'm not quite good at it but it has helped me with attitude, and everything else that seemed trying is really different after all this.

When I decided to come for The Son-Rise Program Start-Up, I really had little or no money to pay for it. I spoke to my friends, old and new. My mother helped me, friends I thought couldn't [help] tried their very best and the scholarship did the rest.

What the scholarship did was give a HUGE boost to my fundraising. About six friends contributed the rest, at the travel agency a very kind lady who I may now call a friend helped me some more. I am overwhelmed with gratefulness. Here I am, happy to have attended the Start-Up program and looking forward to learning more and praying to God for guidance.

So the gist of the matter is, I am a happy mum who hopes to implement a wonderful relationship with her child and is riding a not so easy moment with lots of hope in her heart and THANK YOU is not enough for what I feel. I still remember William's words, “If you do what you've always done, you will get what you've always got.” Now I'm trying to do different, bit by bit, day by day. I feel the difference already.

About Antonio ... we are going on with the Italian program and I play with Antonio after school in a quiet room in the house. Knowing what the little guy is exposed to (he's always putting his fingers in his ears and he seems to have problems with too much light in his eyes), I find him very brave as he bears it tolerably. Drums a lot to digest it all.

When we went to the doctor, just weeks after starting the program at home, she told me that she found him more attentive. His attention span has increased. He is also tagging or pulling at one's arm when looking for attention. The child psychologist last Saturday reported the same thing and what's more, my son has always required that I enter the room, hence assisting in every session. Well, this time he went in along with the doctor and told me, “See you later.”

At school, his teacher who speaks English as well, read up and watched my DVD (Kyle’s Journey, Jade and “I want my little boy back”). Now she's changing, bit by bit and I do appreciate that very much. He seems to be OK with her and actually sent me away from class this morning, again telling me, “See you later.”

He is now ONE HUGE GREENLIGHT and I'm hoping to be able to really have volunteers (still looking), raise funds and settle down to business.

God bless,



Dear Donor,

I am the mother of three children, all on the Autism Spectrum. Before I heard of the Son-Rise Program and the Option Institute, I was a desperate, angry and depressed person…. I was on Anti-depressants, sleeping multiple hours of the day, and for a period of time, using alcohol to run away from my pain.

Then I heard of the Son-Rise Program. I called to find out more about it and thought “this if for me!” But I could not afford it. You see raising one child with Autism is very expensive but raising three is just outrageously expensive with all the therapies and dietary interventions that we were doing.

But I was offered a full scholarship to the SRSU program. I have since attended all of the Son-Rise Programs and many of the Personal Growth programs offered by the Option Institute.  Each time I have been given a scholarship and each time I go I learn more about who I am and I change for the better each and every time.  Because of your most generous support, my children are recovering from Autism, I have found happiness in my life!  I am no longer on anti-depressants and I have so much more energy.

YOU are the reason that my family is in recovery. It is because of YOU that my oldest son now is enjoying school.  YOU are the reason my second son is speaking. YOU are the reason my daughter is no longer as rigid and controlling as she once was.  Thank you does not even begin to cover how much gratitude I have for you.  I thank God every day for you and I do not even know you.

Please know that you are changing lives with your donation to ATCA and the OI.  It is because of you that every day people are getting the help that they need. Thank you, thank you and thank you!

With so much love,

Kerry Rihtar