Title: Social Media Specialist
FLSA Classification: Hourly Non-Exempt
Department: World Wide Communications
Reports to: Marketing Manager
Overall responsibility: The Social Media Marketing Associate is responsible for the conception, planning, creation, follow-through and analysis of social media including Facebook, YouTube, Instagram, Blogs, and other social media channels to increase awareness, engagement and participant registrations in program of the Option Institute® and Autism Treatment Center of America® including:
Key areas of responsibilities:
- Oversight of the Autism Treatment Center of America, Option Institute and associated Facebook pages:
- Updating social media strategies regularly to follow Facebook best practices and changing social media trends
- Creating engaging posts
- Training the organization’s staff in Facebook best practices and provide them with regular, timely feedback
- Maintaining Facebook posting schedule
- Reviewing pages daily
- Responding to private Facebook messages and comments on posts, and referring leads to the Program Enrollment Department
- Facebook ad creation
- Creating Facebook events
- Maintaining the organization’s Facebook Groups including accepting new members and monitoring posts for relevance
- Copy writing, copy editing, content creation, blogging
- Projects supporting global extension of client base
- Reporting and analysis of Facebook posts, ads, and page performance
- Maintaining and following the Option Institute brand and style guide
- Creating and editing video content using Adobe Premiere
- Creating and editing animated graphics using Adobe After Effects and various online programs
- On-site Registration Assistance (minimum of 4 per year)
- Perform other duties as needed
Qualifications:
- Bachelor’s degree in related field, and at least two years related work experience, or the equivalent combination of education and experience.
- Excellent written/verbal and interpersonal communication skills
- Copy writing/content creation experience for blogging, social media, and web promotions
- High level of proficiency in MS office-Word, Excel and Outlook.
- Knowledge of Facebook Insights and Google Analytics
- Experience using Adobe Creative Suite
- Excellent working knowledge of social media to support business
- Outstanding organization skills and ability to multi-task successfully under pressure
- Exceptional time-management and ability to meet deadlines
- Ability to work independently, as well as part of a larger team
EOE. To apply please email cover letter and resume to hr@option.org